Why Doesn’t Anyone Visit my Blog?

November 16th, 2007

desertedcabin.jpgThere are many tribes who live in the Amazon, few people ever make contact with them and there are maybe some that haven’t yet been discovered. Only a few intrepid explorers ever meet up with them.

When you start off your website on the world wide web, you are like a tribe in the middle of the Amazon. Chances are that no-one is ever going to know about you . Maybe just the odd person who stumbles upon you when they are lost. You are in the middle of nowhere and you don’t exist on any map. If you want to be found, put yourself on the map.

Starting to look at your website like this can open up a whole new philosophy of Internet marketing . When I first started out I was angry because nobody visited. I was angry with all the Internet users in the world. Then suddenly one day it clicked… it’s not their fault. 99.99999% of them don’t even know I exist.

I then started to think of a website like a club or village or city in the real world. There are some cities in the world that are world famous. Everybody knows of them and there is a reason, they are full of attractions and things to do. If you look in a travel book they are there. They have major highways, train links and airports. They stick out on the map. There are signposts to them everywhere. You can’t miss them. These are like the super-bloggers such as ProBlogger and John Chow.

Of course not everybody wants to be Mayor of New York. Some people are just happy running a small exclusive club. Whatever you do though, you have to think about how and where you will find your customers and make sure you are where they are looking. The more places you are referenced and the better your venue is signposted, the more visitors you are going to get. When they arrive you want to make sure you have what they want as well.

Hold a party, strive to please your customers and start to spread the word. If you keep your venue smart, are friendly and welcoming, the visitors will keep coming back. Try to beat their expectations, just as in the real world. If you want more visitors, then you need to build more attractions to keep them interested and you need to make sure these attractions are advertised.

When you go to a party, there is always the one person who everyone seems attracted to. This is the person who is approachable and most of all passionate. Remember that, people are attracted to passion. They are also drawn to a person who smiles. Don’t be the person sitting in the corner hoping someone comes over to them, be the one going over.

This metaphor could go on in a million different directions, but the point I am getting at is that the Internet is not that alien from the real world. Think about things in relation to the real world. Use what you use in the real world.

You will find success.

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Best of Luck & Thank you,

the MDB signature

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The Power of Financial Diversity

November 14th, 2007

As I mentioned in my last post, I was recently laid off. I have found some more work, but the experience has made me think a lot about financial diversity and the idea of not putting all your eggs in one basket.

One of the things that has suddenly clicked in my head, is the idea that if you are dependent on one source for the majority of your income then you are pretty much owned by that person or that company. If you rely on an employer for most of your income then you are a slave to them and their ideas.

Having a diversified portfolio of income gives you independence and gives you the power to choose how and where you get your money from.

It also cushions you from the ups and downs in one line of business or in one company.

  • If you rely on your savings account for the majority of your income, what happens when interest rates fall?
  • If you rely on your property, what happens when you can’t rent it out?

I think it is a simple philosophy, but the benefits of diversifying your income are easy to see and is something everyone should start thinking about doing today.

My mission from now on is take make sure that I am never again reliant on one source of income for more than 33% of my income (we shall make that living income). That could be anything, whether a job, a bank account or my own company. I don’t want my fate tied so closely into one thing.

I want the power to choose and I think diversification gives you that.

What do you choose?

Best of Luck & Thank you,

the MDB signature

P.S. If you enjoyed this post, remember you can help contribute in many ways, from a click on an ad, to a donation, to writing an article or providing a link. Help make a difference and give something now :)
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3 Rules for Coping with Change

November 12th, 2007

I am writing this from the position of recently having lost my job and now moving onto new things. When reality hit that I was no longer employed and that I wasn’t going to be receiving my latest paycheck, I decided to take a step back and make sure I reacted in a positive way.

Amongst all that was going on around me and the situation it was pretty difficult, but I am also a pretty simple person, so I like things as straightforward as I can make them. I like a simple method I can follow, because the simpler it is, the easier it is to fall back on. This is how I dealt with the upheaval.

The first thing I did was to accept that I couldn’t alter what had happened and so put that behind me. Why waste time on if’s and but’s and things you can’t change? The situation was done, it wasn’t going to change, no matter what I did. So…

  • Rule 1: You can’t change what has already happened, don’t waste your energy.

The second thing I did was decide to see what the positive side of being laid off was. Or what it “could” be. As they say, you attract what you focus on, so I started to look at the opportunities for change that it gave me, the new possibilities.

Once I started doing this I actually became pretty upbeat and life started moving in a positive direction again. Then the momentum effect began to take over, it’s important just to get the ball rolling.

  • Rule 2: Look for the opportunities the change has created.

I believe Winston Churchill once said that “some people see difficulty in all possibilities while some people see possibility in all difficulties”. I think this is something to bear in mind. When change happens, train yourself to focus on the possibilities.

Having seen the opportunities that being out of work had given me, somethings that I had been blind to previously, I quickly started to feel more positive and decided to pick my fight. Where was my energy and focus going to go?

For me, it wasn’t going to be to fight the change. It was going to be to fight for a better future. The result being that I have now found myself a better job and also have set about more time for myself to update me skills.

  • Rule 3: Pick your fight wisely, then put all you energy into it.

Of course, you can choose to fight the change (if you are sure it is a change for the worse and it’s of a benefit to be fought) or you can choose to fight for new openings and new opportunities.

This is my simple story. This is my simple method of dealing with change. I hope you can take some optimism from this and start to believe that all change isn’t bad. Find your own way of coping and turning it into a positive experience and make it a habit.

Best of Luck & Thank you,

the MDB signature

P.S. If you enjoyed this post, remember you can help contribute in many ways, from a click on an ad, to a donation, to writing an article or providing a link. Help make a difference and give something now :)
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